Strategy.

Email

 
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Re-engagement Survey

I ran a successful re-engagement campaign for small donors at American Bridge 21st Century that increased both active subscribers (20%) and open rate (50%).

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Sign on emails

To increase interaction, I wrote and sent sign on emails routinely to American Bridge 21st Century’s email list.

 

Social Media

 
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Breaking News

I live-tweeted from meetings and other events for several media organizations, and programmed the day-to-day social media presence for the Herald Times’ blog, Govtracker. A personal favorite moment? Breaking news that then-Indiana Gov. Mike Pence would NOT speak to local Republicans after he signed the controversial Religious Freedom Restoration Act.

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Live coverage

I ran the day-to-day strategy for Correct the Record and American Bridge 21st Century, including live coverage of press conferences and confirmation hearings.

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Ad Campaigns

I worked on several ad campaigns for American Bridge 21st Century, including designing graphics, writing posts and working on video concepts.

 

Web

 

MedBiquitous

I helped create this microsite for the MedBiquitous Program, a project of the AAMC, which creates a common language to enable data- and resource-sharing across organizations in the health education space.

Listing Pages

I helped introduce a new content strategy for the AAMC website as part of a new design rollout to better display long lists of resources, including writing accessible search descriptions and user-friendly introductions.

Learn Serve Lead

I lead the strategy and re-design of a new page for the AAMC website recapping and providing information for attendees of Learn Serve Lead: The AAMC Annual Meeting.